Monday, 27 June 2016

Uses and Gratifications Theory


Personal Identification - when I get angry for whatever reason or if I am feeling something really deeply certain music replicates that feeling, replicates me.

Information - sometimes you learn something from a song? VANT's music, for example Birth Certificate teaches me about the establishment, the tyranny of patriotism etc

Entertainment - Bruno Mars and his dance moves.

Social Interaction - songs my friends and I would always request  and dance to when we went out, all our house music that we love together.

Escapism/distraction - Music takes you away from that current moment or helps you deal with it.

Create mood - romance, melancholy, upbeat.

Cheer you up
- makes you happier to listen to great music.

Add atmosphere to a gathering - takes away tension in the air filling it with sound waves.

Help you sleep - slow music can relax you and send you to sleep.

Companionship - driving, travelling is helped by a good album of music or playlist.

No comments:

Post a Comment