Representation

Voyeurism - (Freud) erotic pleasure can be gained by looking at a sexual object (preferably when the object is unaware of being watched).

Male gaze - Laura Mulvey 1975 proposed that because filmmakers are predominantly male the presence of women is often for the purposes of display (rather than narrative).

Exhibitionism - Female performers being at once sexually provocative and apparently in control of and inviting a sexualised gaze in what could be termed as the opposite of voyeurism.

Raunch Culture - Andrea Levy (from her book Female Chaivnist Pigs) makes the argument of raunch culture where women are made to see themselves as objects and see sex as their only source of power.

Female Gaze - a Gaze trope, work is presented as from a female perspective or reflects female attitudes, either because of the creator's gender or because it is deliberately aimed at a female audience

Homosexuality - Although lesbian, gay, bisexual and transgender individuals are generally indistinguishable from their straight or cisgender counterparts, media depictions of LGBT individuals often represent them as visibly and behaviorally different.

Strong dominant female - being everything a male stereotype is.


Examples of Female Gaze and homosexuality in music video industry:::

Female Gaze :



Homosexuality :




Do you think there is an imbalance in the representation?

Yes completely, the female gaze is seen a little less than the male gaze of women and gay relationships are definitely very very rare in the industry. The honest answer is the majority of people in the world that consume this media type (music videos) would much rather look at "fit" woman who are cladly dressed than look at two gay men kissing but there is the argument of lipstick lesbians in the media that would be widely consumed because of it glamorisation of homosexuality.