Monday, 20 June 2016

Goodwins Theories of Music Videos



Goodwins Theories


  • Illustrate or amplify or contradict the lyrics and visuals in a music video.
  • Thought Beat - seeing the sounds of the music, i.e visuals and the music are in sync like cuts in the video to the drum beat.
  • Genre-Related Style and iconography - basically the mise en scene of the video, repetitious looks of the band, the 1975 have their iconic pink neon lights.
  • Multiple Close UP of the main artist or vocalist : the creation of a star-image to promote recognizable image.


  • Voyeurism - sexualising the artist to entice the audience, seen with boyband and some female acts like JLS and Kylie. Always showing off their bodies.


  • Intertextual References to other media texts - references to films or shows, other media texts, engaging the audience because the audience will recognize something and feel like they are a part of the video by having an "understanding".



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