Goodwins Theories
- Illustrate or amplify or contradict the lyrics and visuals in a music video.
- Thought Beat - seeing the sounds of the music, i.e visuals and the music are in sync like cuts in the video to the drum beat.
- Genre-Related Style and iconography - basically the mise en scene of the video, repetitious looks of the band, the 1975 have their iconic pink neon lights.
- Multiple Close UP of the main artist or vocalist : the creation of a star-image to promote recognizable image.
- Voyeurism - sexualising the artist to entice the audience, seen with boyband and some female acts like JLS and Kylie. Always showing off their bodies.
- Intertextual References to other media texts - references to films or shows, other media texts, engaging the audience because the audience will recognize something and feel like they are a part of the video by having an "understanding".
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