Music Video Analysis

Genre Characteristics

• Out there, flamboyant, in your face character and crazy visuals going along with the madness of the techno/EDM.

What is the relationship between lyrics and visuals?

• Some lyrics match the visuals but mostly comes across in the performance.

What is the relationship between music and the visuals?

• Music is crazy and bassy and out there visuals reflect this with the very experimental edgy filming technique.

Are there close ups of the artist and star image motifs?

• Star is present throughout, really in your face when singing. Motif of looking right at the camera (you) and jumping to the beat creating energy, making him look "bonkers".

Is there reference to the notion of looking?

• During the rave scenes Goodwin's theory is present, the star is surrounded by women who are very sexualised through their costume and camera work.

Are there intertextual references?

• There are references to the album, with colour schemes that match from the video to the album cover.

Is it performance based narrative or concept based? How much of each?

• There is definitely a half and half split of performance to concept, both fuel the narrative coming hand in hand. The performance brings the concept and the concept fuels the energy for the performance.