Music Video Analysis

Genre Characteristics

• Out there, flamboyant, in your face character and crazy visuals going along with the madness of the techno/EDM.

What is the relationship between lyrics and visuals?

• Some lyrics match the visuals but mostly comes across in the performance.

What is the relationship between music and the visuals?

• Music is crazy and bassy and out there visuals reflect this with the very experimental edgy filming technique.

Are there close ups of the artist and star image motifs?

• Star is present throughout, really in your face when singing. Motif of looking right at the camera (you) and jumping to the beat creating energy, making him look "bonkers".

Is there reference to the notion of looking?

• During the rave scenes Goodwin's theory is present, the star is surrounded by women who are very sexualised through their costume and camera work.

Are there intertextual references?

• There are references to the album, with colour schemes that match from the video to the album cover.

Is it performance based narrative or concept based? How much of each?

• There is definitely a half and half split of performance to concept, both fuel the narrative coming hand in hand. The performance brings the concept and the concept fuels the energy for the performance.

Textual Analysis of Student Music Videos

Level 1 – Minimal 0-14   Level 2 – Basic 15-23   Level 3 – Proficient – 24-31   Level 4 – Excellent 32-40

	Poor	Basic	Proficient	Excellent
Shooting material is appropriate to the task set				Old vinyl sound in the background makes sense to do an old “broadway show”. The style of shooting works.
Framing a shot, including and excluding elements as appropriate			It was one shot but it changed in terms of being a long shot or becoming a mid shot with the cast moving forward and back.
Using a variety of shot distances as appropriate			Changing shot for scenes acting in a long shot, chorus in a mid shot as the scene changed.
Holding a steady shot, where appropriate				The one shot was most likely on tripod so it was still.
Selecting mise en scene including colour, figure, lighting, objects and setting				Fun  changes of mise en scene like a play, basic but artistic to go along with narrative.
Editing so that meaning is apparent to the viewer		There was no real editing.
Using varied shot transitions and other effects selectively and appropriately for the task set	Lack of varied shots being a single shot show.
Using sound with images and editing appropriately set for the task			All the sound and images were appropriate but there wasn’t any editing set for the task.

	Poor	Basic	Proficient	Excellent
Shooting material is appropriate to the task set			You can see how it is meant to be shot in a sense of someone battling inner demons, within their own mind, I think this is seen.
Framing a shot, including and excluding elements as appropriate				Framing of shots is excellent being able to see all of the setting, including exactly what you need to see to get feeling and meaning across.
Using a variety of shot distances as appropriate				Shot distances change extensively; ranging from extreme close ups to the subject being far away in longshots.
Holding a steady shot, where appropriate				Shots were still where appropriate i.e singing to the camera were still so you could see the emotion of the actor and then shots were not still, shaky, to show the craziness of a situation.
Selecting mise en scene including colour, figure, lighting, objects and setting			An abandones building to be used as a stable place throughout the video as a visual metaphor for the characters “crazy place” was great but I feel like the setting for the suicide was not appropriate I feel like it should have been a homelier setting like the “mad tea party”.
Editing so that meaning is apparent to the viewer				Sharp cuts and uses of cloning of the character give across the crazy vibes of the character and story.
Using varied shot transitions and other effects selectively and appropriately for the task set				Fades were used to go from action to singing effectively and cloning effects were used to show the multi personality aspect very well.
Using sound with images and editing appropriately set for the task			Acting and cutting to the beginning of “tra la la” in the beginning and other thought beat-esk cuts to sound matching the imagery

Steal-O-Matic

These are the kind of shots my group and i would want in our end product.

Our Song Choice

This is our song choice, we chose this after the feedback from our presentation to the class.

The class liked all three song choices but this first one really stood out to the audience, it has a very happy vibe with it upbeat drums behind it and then the funky instrumental makes it a very enjoyable listening experience which i think as a group we can match to some great visuals.

Song Pitch Feedback

Pressure

This first song is by Tensnake. Its duration is 2 minutes 54 seconds. The feedback we got from this song was very positive. Everyone enjoyed listening to the song when we played it. Everyone started to dance and move with the beat. We were singing alone as we knew the words. The class said the song was different to any other groups choice. Also it has different visuals compared to other music videos we had imagined for the other songs. The group said it should be colourful and happy. A lot of dancing about. Our teacher said we should look at 70s videos and maybe base our idea around this. Maybe involve us in suits and older style clothing and props.

Limits Lie

This song is by Jamie T. Its duration is 4 minutes and 11 seconds. Everyone again liked this song choice (even though it is the polar opposite to Pressure) and thought we could make a good video out of it. The song is a lot slower and less happy than pressure. Secondly people said it would of got boring later on in the video as the tempo stays the same throughout the video. People still said the song would of matched our actor by doing many close ups of lip syncing. This would of looked good. However everyone still had the first song in mind while listening to this one as it is catchy and happy an they enjoyed it more. This song would of been a bit more edgy. More ideas where darker shots with close ups. Also a story being told and cut to in-between the shots of the artist lip syncing. At this stage people where certain we should do pressure as the majority preferred that.

He is the same

This song is by Jon Bellion. The duration of the song is 4 minutes and 1 second. The artist is American therefore you can tell this in the lip syncing and the locations we would shoot wouldn't look like America they would instead look like boring old Chelmsford. Also the lip syncing may of not matched. This song is up beat again and the feedback we got was positive again. Everyone liked each of our choices. This was different again to the other two we had decided. The ideas put forward was a sound board being played with in time with the beats a the start having a dark room with the sound board lighting up and then a silhouette of a hand moving about the board. Also it sounded quite futuristic. Also a split screen when the artists voice is being used for more than one of the sounds. Finally it has swearing involved which the teacher didn't agree with. However we had to decide in the end and everyone was still telling us to do pressure.

Group Presentation

Songs to choose from from oliverloom5

My Three Song Choices

Below are my three song choices that i brought to the group, i had ideas for videos for the three of these videos and i really thought we could do well with them.

Nathaniel Rateliff - Three Fingers In
This song is quite folky and slow and emotive, it would revolve around the narrative of a man and a woman in a relationship and the eventual breakdown of the relationship because of the unhealthy nature of it.




Jamie T - Peter
A much darker and moodier video, lighting would be key, filming at night time, close ups of the lead singer, performance part of the band with fog and smoke, slow shots of a man walking along a field of longgrass, a man alone within society...a really performance based video.



Cigarettes After Sex - Nothings Gonna Hurt You Baby
Another slow song, same idea as the Three Fingers In in that it again is all about a relationship but instead i want the man to be the performer and he is breaking the fourth wall completely by sitting or standing in frame singing to camera whilst the woman is acting around him. For example, the couple are laying in bed the girl is curled up on the man whilst he looks straight up at the camera singing. The whole video would be different scenes of the relationship whilst the action is going on around the guy while he sings to camera.

Production Diary

20/09/2016 - First meeting of the group after being told we were together.
We sat down and wrote out all our decisions for our songs.
We each put down our ideas onto a sheet and narrowed it down to a selection of songs.

we then noted down some shots and ideas that we definitely want to be shown in the video.

22/09/2016 - we did our presentation in class of our final three contenders of music video songs. The final contenders were Limits Lie by Jamie T, Pressure by Tensnake and He is the same by Jon Bellion. We did our presentation and the class decided that Pressure and He is the same are the best ones to do the music video to and right now our group have decided to run with pressure and are going to continue planning for that video and decide then if we can pull it off.

26/09/2016 - Today we are looking at the lyrics to the video and deciding what kind of shots we can get to go with those verses, we also we're planning out times that none of us were free so we can work with those days and finally i am creating a Steel-O-Matic video. We have decided that we want to have all the planning done by the end of this week so we are ready to shoot.

27/09/2018 - Today we discussed idea about what our video should include and basic shots and costumes people should wearing. As we now know the locations Joe has started to write out a risk assessment for each location. Harry has done research on the website and what we should include. Taking screenshots of similar website that he liked and showing what part we would try and include. Also we created and character profile of what each person should be wearing and props need through each shot. 

29/09/2016- In todays lesson we firstly decided on when we would start filming the music video which is Wednesday 5th October. We decided that in this session we would film the opening of the music video as this is our longest shot which includes the most detail. We plan to have our main character walking down a road for a 30 second period singing and dancing to the first verse of the song. We also completed our locations list for when we go on our location recce on Monday 3rd October. We also started to consider band names in this lesson.

30/09/2016- In todays lesson, we had thoughts on what our band name would be, this is an important part of the process and took quite some time. We didn't decide fully on what the name would be but we had some idea's such as "L9" and "T.C.F.S." but we didn't decide in the lesson. In this lesson Harry continued with the website research whilst Olly and Joe completed a props list.

03/10/2016- Today at 5pm Olly and I went on a Location Recce to find some places to shoot our music video. We found some great locations such as First avenue in Chelmsford which is a nice long road which the band could walk down. We also went and looked at locations which we decided wouldn't be so great such as the Graffiti Wall in Chelmsford town centre. Overall, we were pleased with the outcome of our Location Scout. We also came up with some idea's which are going to alter the narrative involved in the video. One of these ideas was that we could make the video based around time of day starting in the morning when someone wakes up and going through to the night time.



First Avenue



Graffiti Wall

04/10/2016- Today we did a practice take for our opening sequence. We ran through the dance moves, the camera angles and movement and also the editing process. By doing this practice we assessed the technicalities of the sequence. For example, the opening shot of the zoom might be avoided as it looked to unstable and we thought cutaways might look more professional.


05/10/2016- Today was our first day of filming. We took a trip into Chelmsford to our first location fifth avenue and filmed our opening sequence. We had the first scene planned out in our heads. We gathered all the equipment needed and got into Olly's car and set off. We did go to first avenue first but the road was too busy therefore we had to pack back up and go to fifth. This was a much better location as it was less busy. We could set up in the road and have a couple of tries. We has to wait for the clouds to move a few times. Afterwards we went to the bridge over the river that was near fifth avenue. We has some random ideas to shot as filler shots. On the walk back to the car we found a playground and decided to shot a couple of scenes in here.



06/10/2016-Today we shot our interview for MTV. This consisted of Nathan being the presenter and then Jk, Harry and Olly being interviewed. We got across the same idea our song we have chosen to do. This was no too serious and fun. Olly started editing this as we filmed a full 11 minutes of interview which had to be cut down and put together as some parts was general discussion. This was great fun to shot. Harry has also completed the Digi pack research of similar artist to us and different ideas we want to include. Joe has made all of our social media accounts today.

07/10/2016- Today the MTV video was finished, this took time as there was 10 minutes worth of footage which had to be cut down the three minutes, I also filtered out the swearing and added backing music. Joe continued working on the Website which is coming along nicely, he also continued to post on the social media to help create a realistic platform for our band. Harry worked on the blog, posting location and prop lists.

10/10/2016 - Today was the first day after the weekend break. Harry started and finished the textual of a similar music video. Talking about camera, mise en scene, editing and sound. This gave us more inspiration form our own video. Jk is working on our Avenue website which is looking great. He has involved many different aspects to the website. Also Jk is making an avenue t-shirt. Olly has produced a neater MTV script which we used in the interview. Nathan has planned out our shooting schedule and started our story board for our music video. Drawing each shot and how long each part will be.

11/10/2016 - Today we got in early and started filming in the drama studio. We had to bring in paint and all wear blue jeans and a white t-shirt. We had a black background and then used the lights in the drama studio and it looked like we were performing as a band. Harry had a key board, Jk had a microphone and ollie had a bass guitar. We sung along to the parts we haven't got footage for so we can put in little sections that cuts to use performing. Nathan was filming use performing. Olly and Nathan then uploaded all the footage we had and started editing. Jk is working on our logo.

12/10/2016- Today we filmed in the science rooms. We played close attention to mise en scene and made sure the colours were all perfect. For example we placed three test tubes next to each other and put food colouring in each of them for each band members colour and even put them in the same order we were standing in on the video.

13/10/2016- Today Olly did a lot of the editing for the video trying to use the footage from the science room and incorporate it into the timeline. JK worked on the Logo whilst Harry and Nathan got up to date on blog work.





14/10/2016- Today the focus was getting all of the blog work up to date and planning the filming for next week. Olly sent out an email to the sports department to ask when the gym was free for one of our shoots.

8/10/2016 - Today we went to shot in the dance studio. This was a full suit shoot again and in glasses and hats. We had us sitting down and then we did a load of random dancing. Then Nathan uploaded the footage and started editing. Olly did a few blog post and so did Jk.




20/10/2016 - Today Harry added photos to our group photo album. Jk researched other artists logos so we could get inspiration from This to try and think of our own logo for Avenue. Olly and Nathan did a talking walk through of our story board and then uploaded this to edit it and piece it together. Also in the green room Olly and Nathan produced some foley for the writing on paper right at the start of the our music video.




31/10/2016 - This was the first day back after half term. We all looked at the video to refresh our memories about what we had done and what needed doing. Jk got on with the half way evaluation after this which was more of a presentation with a voice over. Olly got on with editing. Nathan got on with the story board and narration over this. Harry did a risk assessment for the science room and finalised some blog work.


01/11/2016 - Today the group worked on basic blog posts to get up to date with what needed doing. Olly also looked at more editing he could do and the footage we had recently shot to see if any good parts were missed.


02/11/2016 - Today we went back to the avenue to film. Harry, Olly and Jk where back in suits. We also did a photo album for our digi pack and got a few photos we could use. When we got back Nathan and Olly uploaded the footage to the computer and we all watch through it. Then we all got on with blog post and kept up to date with what needed doing. We also went to locations around the avenue and got a bit more footage that could be used.



03/11/206 - Today Olly got on with editing the footage from yesterday and put this all together. Harry got photos from each filming day and put together a photo album for all our photos of filming and us working away. Also did a few separate ones foe evidence of filming. Jk produced and continued a prezi for our half way evaluation. Nathan was producing an idea for our video. Also discussed with Olly the plans for our video.


4/11/2016 - Today we had to present our halfway evaluation to the class. We showed what we had for our video and all the other aspects such as website, digi pack, brand image and general information about our band. The class then filled out and sheet to give us feedback on what we could improve on, broken up into each section and how that could be improved. We also watched other groups presentation and gave them feedback.


8/11/2016 - Today we had to look at other classes presentation as they wanted more feedback. We had a good discussion about these and the pother groups benefited from this. At the end we had 15 minutes to finish off blog posts.


10/11/2016 - Today we got in together and had nice sit down. We discussed our group directions and what needed doing again so we could get back on track. Olly mapped put a rough draft on a bit of paper. It gave us all jobs to complete and what we needed to do. We all got back together and were one, once again. After this meeting we all went to our stations and got on with what we needed to do. Jk looked through photos and added to the website. Olly went to complete and finalise the magazine Avenue featured on. Nathan got ideas and started producing our digi pack. Harry got on with blog posts such as feedback.

14/11/2016 - Today was first day back after the weekend and we had plans. Jk updated our website adding photos and making it look better from the feedback we got. Harry got on with feedback from halfway evaluation. Also added photos to the photo album. Nathan added photos to our digi pack to make it more completed and added details. Olly did some touches to our music video and made the magazine cover for Avenue.


15/11/2016 - Today we planned out the filing for tomorrow. We did practise shots of jumping off the chair and shots of the smoke scene. We needed to plan out what we was doing exactly as we only had 2 of each colour smoke bomb and they only last about 30 seconds therefore everything had to be perfect in 2 stakes. We put together a YouTube video of our practise. we also had an idea of doing the Oliver twist side jump where you tap your feet together. Also sliding off a chair which look very good.


16/11/2016 - Today was the big scene we had been planning and had thought of for ages. The sky was blue the sun was out and the grass was green. It was a perfect day to shot. We got suited and booted up then strolled over the back field. We had a few practises with the smoke bombs in hand but not lighting them. Then we filmed through running and what lyrics we needed to sing. The first take we had was through the smokes bombs and planned on jumping through but the wind was high and they didn't reach the height we was thinking. After this we regrouped and then planned to hold them and dance about which looked very good as well. the smoke was no reaching the height and we could see there clear colours.

17/11/2016 - Today Nathan was away on a uni interview so Harry, Olly and Jk got down to work with a few posts. Jk also created the website biography of the group and added the improvements that we got from the feedback. Olly also looked through the footage again to see if he could edit more and finalise the recent editing. Harry also added to the photo album from the footage yesterday and behind the scenes.


18/11/2016 - Nathan was at another uni again today so me Olly and Jk got on with basic blog posts and Olly did some more editing and reviewed what we had.


22/11/2016 - Today Olly did a bit of editing as he lost some of his previous attempts. This was not planned as he thought he saved the work but this was not the case Nathan had to edit the smoke onto our digi pack which takes a lot of time. Harry updated the filming feedback and got that uploaded. Jk updated the website further from the feedback.


24/11/2016 - Today we all sat at our computers and got on with work. Nathan carried on with the digi pack and finished off the smoke cloning. Olly got on with editing of our last scenes and got it how he wanted. Jk did the website and the research for the website as he needed new ideas. Harry got on with tour poster research.



25/11/2016 - Olly sat down with our teacher and looked through the footage. They state meed what needed to be improved and changed. Each member of the group also went over and said what they felt about the music video so far. Nathan edited the digi pack and updated some of the parts which could have been better. Harry finished off a few blog posts and then started on the avenue tour poster. Jk added to the website and then tweaked the website research.


28/11/2016 - Today we got in and Olly had to add back in the footage that he had moved and then replace it back in the right position. Jk added to the website after i passed him over the photo album. This added in the gap he was worried about. Nathan had mores ideas for the digi pack and updated this. Harry did updated research on the tour poster as he needed more ideas to include.


29/11/2016 - Today Nathan finalised the digi pack as he will not be in tomorrow and that is the deadline. He stayed after school getting it up to standard. Olly was editing our video adding a few extra parts that could look better. Jk did some website research and added what he had learnt to the website. Harry made 4 drafts of a poster. Each could be used but it was jus creating the correct synergy with the digi pack, brand image and music video.


30/11/2016 - Today all our 1st draft for website, digi pack and video. Nathan wasn't in today so he finished it off yesterday and sent it to miss. Olly was in control of getting the video sorted so he added in fillers that would make up the reminder we hadn't completed yet. Therefore we are not fully happy with the ending. Jk gave the website link to miss as it was all completed. Harry edited some images to pitch to the group for a poster.


01/12/2016 - Today we all had to look at each others websites and give feedback based on the mark scheme. The whole of the group had to do this foe everyone else's. We typed the feedback on word then pasted in the feedback to survey money.


02/12/2016 - Today we had to feedback on the digipacks each group made. We had to emailed this to our teacher then miss would sort out each individual one and give them to each group. After we received this feedback we would make the improvements suggested. On the feedback we had to make this a b log post to reflect and show we was doing peer marking. also we could grab ideas from each other.

6/12/2016 - On this day we did feedback for the first draft of other people music videos. All the feedback was uploaded to our blogs.


8/12/2016 - Today we started to assess our feedback and look for things we could improve. We decided we were going to film an extra section in the gym and decided we were going to get headbands and wristbands for the Mise En Scene. I continued to improve the digipack, for the final construction.


9/12/2106 - Today we planned the shots we were going to get in the gym scene, going on a recce. We thought about the ropes and the matts and where we could film to be creative and fun. We also set up the risk assessment for this shoot.


12/12/2016 - Today we tidied up our blogs working on unfinished blog posts or improving the blogposts as we waited for the headbands to arrive for our final shoot. I continued with the digipack


14/12/2016 - We had planned to film today however the headbands still hadn't arrived so we had to postpone the shoot. Continued with other work.


15/12/2016 - Today we went and filmed in the gym. We was in full gym wear and headbands and wrist bands to match the colours. This was our last filming day. Our last scene to film. See evidence of filming for what we shot.

16/12/2016 - Olly edited the gym scene with me helping while Joe and Harry continued with blogwork.


20/12/2016 - Last day before Christmas was less productive, we watched other peoples music videos to see the improvements they had made. We had all finished and our group to say the least was thrilled with our end products.
 

Group Timetables

Olly Loom

Joe Kiff

Harry Hazell

Nathan Henton

We are all free period 1 on Monday, Tuesday, Wednesday and Friday. On a Wednesday we are free for 2 lessons at the start then finish at half 1. On a Thursday week A we are all free after first lesson also we have media last so therefore we have 4 lesson together were we are free. On Friday week a we all finish early. We are all not free on weekends due to other commitments therefore most of our filming will be done during frees and media lessons. On Thursday period 3 we are all free together. On Wednesday, Thursday and Friday we have media so we can go out and film During lunch and then stay out as long as we need. 

The Group

This the group i will be working with to create a music video, i feel good about this group and that we have some really strong team players and solid media students within our ranks.

Banana Phone Editing Task

This is the video from the editing task where we had to include ::::

• Film someone through a monitor window
• Cloning shot
• Depth of field shot
• Reverse shot
• Wheelchair tracking shot
• Lego stop motion
• Split Screen
• Selective colour
• Glow effect titles

I also used this task to practice my photoshop work, which I know will be needed for the main practical task of our group music videos. I created what would be the thumbnail for the banana phone video but sadly the video is copyrighted and I cant actually set it as the custom thumbnail for the  video I edited and uploaded. I merged a banana with an old 90's phone, i chose the phone to be a big brick phone because i knew it would work better with the aesthetic of a banana to mold into it using the tools like the cloning tool, history brush and an eraser with it hardness down to about 10%. Creating this final product, it ios not the best but it was not the main aim for this task and it was only to remind me of my skills using the photoshop tools and i also didnt really want to spend more than 45minutes on it.

What i learnt from the new shots and editing techniques in the task...

From the shooting technique of filming someone through a monitor i saw that on a bigger scale this could be a very interesting technique to use, say rather than a camera monitor but with an iPad or some form of large screen with video viewing capabilities on it where the subject you are filming can hold it up in front of their face or something. 

The cloning shot was interesting and understanding the technicalities of it was useful. Through the editing process i understood why it was so important to keep the camera exactly still for all the shot you were going to do  in that frame of setting and then learning how to crop with up to three videos around the frame to show the clones of people in one shot.

In retrospect the depth of field task did not work properly, i think everyone in the class found it difficult and it may be partly down to the camera and how cropped the framing is on it to try and work with and then also it is probably to do with a setting we tried to film on the playground where there is a bit too much curvature to what was supposed to be "flat".

Our reverse shot worked really well and i think this was down to the directing of the shot, getting ben to sing everything backwards made the lip movement work so instead of starting with "ring ring..." he started by saying "Phone Banana" and moving backwards and jumping over the bin (which was physically an accomplishment) and saying the "ring rings". Once i was editing this task and reversed so it played like we filmed it not backwards it almost looked too good like it wasn't reversed; the only spot where you can tell (which i think is a good thing) is where Ben jumps over the bin.

The tracking shot using the wheelchair worked really well and it came out pretty smooth considering the ground was a bit bumpy, the camera was handheld and when i was filming to make it more cinematic i held the camera over the edge of the wheelchair hanging it a few inches up from the ground and use the flip screen i was able to see the framing of my shot even when it was such a low angle. I also used the tracking shot, because it was so long, as my clip for the split screen editing technique. this is where i split the screen into three, i think this just makes a cool looking aspect to the video and gages a viewers eye. I did this split screen through cropping the same clip three times across three video tracks, copy and pasting the clip and then crop each one to fill a third of the frame.

We shot our lego stop motion, just taking pictures after every little movement of the characters and the lego environment, this worked well to give a smoothness to the edit of the stop motion, also in the editing process in Premiere Pro i zoomed in on a few photos where "action" was happening, like when Hulk smashes the house.

We used the selective colour effect on a spare shot we took which would have been used for a reverse shot, this selective colour is done through the effect in colour correction and it is called "leave colour" where you choose the colour you want to keep and then play with the effect aspects to make the rest black and white.

Glow effect on the titles is done again just through using the effects tools on premiere pro on title stills that you make in the software. this adds a bit more to the title s than just the straight edges.

Cross Media Synergy

Having a Brand Image (that is recognizable) using things like websites, YouTube, Digipacks etc to promote their music.

Daft Punk - Get Lucky (Official Video)

The video contains what you would expect to have in it from the look of daft punk with their robotic hats and metallic outfits, techno look that has come to be expected is maintained because that is there image. The video has that "retro" feel to it through the colouring of the video - this could be because of daft punks cult following of fans who were all about that "real" way of playing music on records (which of course are seen as retro). And of course still the classic techno sounds.

Mystery Jets

The album is called Radlands and contains a classic four man band, dressed in pretty American attire - cowboy boots, button down with threaded designs on the front (like a Texan) and faded film like over exposure to the photo like it was taken in the dusty dessert of Texas - or somewhere in the middle of America - this could also be assumed as the two main characters of the band in the foreground are seen to fill the middle of the USA silhouette.

In this music video for the Mystery Jets song Someone Purer. The video contains the look that is to be expected from the analysis of the album cover, it is filmed in a dessert that can be perceived to be on American soil, the men are all dressed in an American way, the singer even has the same shirt on. The video has been made to look like film or it actually is film (doubtful) which gives it that more retro look and feel just like the film like aspect of the photo on the album cover.

The tour for that album contains the same colouring and look to it, the typography crosses over to this poster from the album cover, the film like look with sepia tones of the photo is the same as the colouring and look of the album and the video. The continuity in all the bands media is used to set up their music video.

Prelim Shooting Schedule

We shot our Prelim over these two days and there was not any real plan on what to shoot each day, it was very sporadic because we could only shoot this prelim in

Monday 18th July - The green screen was free so we did all our shots in front that, those would be the ones that in the real video include the X Factor banner behind them and a few of the close ups of individuals. We then ran outside to do a few tiny filler shots.

Tuesday 19th July - We shot all the singing performance piece outside.

Wednesday 20th July - Got the rest of the filler shots that surround the performance bits (edited on the same day).

Prelim Production Diary

Wednesday 13th July - In this lesson we chose what song we were going to copy, we chose One Directions song History.

Thursday 14th July - Went out for location scout to find places to shoot parts of the video and discussed other places that we could use.

Friday 15th  July - Storyboard of video, we each took around 12 seconds of the video part that we are copying.

Monday 18th July - Started shooting, bad weather (rain) ended it early.

Tuesday 19th July - Good sunny day shot the scenes that were outside

Wednesday 20th July - caught the last few filler shot and edited the video together.

Location Scouting - Prelim

 

Below you can see some key parts of the 42 seconds of the video we covered and where we scouted for the video according to there parts.

 

Props List for Prelim

Props List

Prelim Video

My groups final prelim video is a copy of One Directions History video.
Below there is our copy and then  the original One Direction Video to compare to ours.

History from Oliver Loom on Vimeo.

Evaluation of Prelim