Tour Poster Development

Poster Development

This is the first poster Harry came up with. The image was really clean and it felt like we was walking out of the poster. You could clearly see all three members with Jk at the front as he is the front man of the band. All the information could be put around the band so none of the writing would cover the guys up. Lastly, the title was bold and the dates were clear.

This was Harry's second idea for a poster, using the picture of the band in the play ground but there was not much space for text so Harry cloned the pavement more but this looked out of place. I like the quality of this photo and how all the band look the same also the image is in our music video therefore people wold know/see the link. 

Next Harry had the idea of using the bridge shot however the photo was a bit fuzzy as the band were quite far away, and the focusing of the camera was difficult to get right in the high energy situation. Harry used this text as it links to our digi pack. The tour dates are difficult the read on the plants therefore this idea couldn't be used. The date need to be clear and displayed well. The shot does look nice and is in our video again.

The 4th idea Harry had for a poster was using a shot down the avenue as this was our first scene. furthermore Harry used the smoke bomb and cloned this in as I was doing the same on our frist draft of our digipack. This gave synergy as well as nice space to write all the dates and the title. The road gave a nice space for the tour title to go and it stood out. However we decided the smoke didn't work on the digi pack or poster so we did not use this in the end.

As the colours made it hard to read the text due to all the colour we had the idea of putting in a block colour background so the dates could be displayed. Also we added in the smoke still around the edged to create the synergy needed. This text was more formal and bold however this didn't match our theme through website and digipack.

Then there is the final tour poster which can be seen on the "Final Tour Poster" construction post.

Filming Reflection

Avenue 1
This was our first planned filming day and we had this idea right from the start. We wanted to kick off the video with a well thought out and well planned starting scene. We had the storyboard and our practice the day before to work from and i feel the band really pulled together on this first shoot and this would run through the whole time shooting until the end of the year. We also filmed some key parts to the video down the road in a playground, this part was completely unplanned and on the spot, the group once again pulled together and rolled with the ideas, working well under time constraints and the environment. This first shoot of planing and on the spot filming cemented how the rest of our shoots would go from then on.



Avenue 2
We went back to the same place to shoot some more, filler shots, tracking and close ups.  Also we shot the stop motion for the instrumental here, another spontaneous idea. The camera coped really well in making sometimes bad conditions look good, i changed the settings accordingly to try and make the days of shooting look as similar as possible and i think this came out fine. Once again the groups was great at working together to achieve the goals of shooting good footage.



Drama Studio
The drama studio was a simple idea of us playing instruments and Jk singing along. We would all be in blue jeans and a white top. Also we would have a hand print of our designated colours. Harry is blue, Jk is red and Olly is green. These shoots were simple with a black background and we had to idea to black and white everything else out expect our face paint. This looked really good as the colour stood out and popped. We got single shots of us all dancing and on our own to fill in the video if we needed it. At the start we had the task of getting and good print on our face. This took about half hour as we watch Ollie attempt this and it didn't looked the best. We had to get this perfect before we had our hour slot in the drama studio as there was lesson either side so we got prepared the hour before and got in and filmed efficiently.



Dance Studio
In the dance studio we shot a scene we call "The White Sheet Scene", in the end it was un usable simply because there was too much footage, lasting too long to fit into any quick filler spots of the video. The idea thought up by Olly and myself was a really good way to incorporate editing skill and camera skill into a scene by chucking a sheet at the camera  and re arranging the scene and throwing the sheet again so when the clips are edited together its one smooth movement of scene, white sheet, new scene. Sadly it couldn't be used but atlas we acted on the idea to see if it would.

Science Room

We had an idea of doing a science experiment that would bubble up and be colourful. We went to the science room as this had all the equipment and the mise en scene fitted the idea of a science experiment. The white background of the wall looked good and made up pop more. We did have an idea of using science jackets but the science room didn't provide us with them as they had one but didn't have the others. They sent us all over the place saying there was more here but this was not the case. So we just rolled up our sleeve son our suit and took of our suit jackets. We had other ideas for the video as we was in these locations. We thought of us dancing on the table and getting our feet moving. We had a dance move mapped out that would go along with the lyrics and us dancing as we lip synced the lyrics.



Smoke Bomb Scene - Field
This was a big scene. We ordered the smoke bombs months ago. We had the ideas in our head from the start and we hadn't set a day to film cause we wanted together all he other scenes done first. We put a day and it was very lucky we did wait as the sun was out for the 2 hours we was over there and blue sky's as far as the eye could see. We strolled over in our suits with equipment in hand. We had toe cope out the area as the sun was in a different place compared with the location scout therefore the direction we were going to film was not useable anymore. We did a few practise shots and filming run throughs so we had it our head what we was exactly going to do. As we only had 30 seconds of smoke to get all the shots we needed. The first attempt we had Nathan scoping around us then when he was behind us we would lit the smoke bombs. Harry had trouble the first time but got under way after a few attempts. Jk and Olly did it first time. We held the smoke bombs then through them. We thought i was going to create a wall of smoke inn the 3 colours but this turned out not to be the case. The wind was strong and going towards the camera so the smoke ran along the floor. Us jumping over the smoke didn't have the same effect as planned. So we re-grouped and thought of a way the smoke will fill the screen like we wanted. The second take everyone lit the smokes bombs when they needed too no hassle. Instead of throwing them we would hold them while we run and then wave them about so it would cover the frame. This would be us lip syncing and dancing to the tune. Secondly we had the idea of us jumping down onto the camera so it looked like we was flying in mid air. All we needed was a blue, sunny sky. Overall we had a a very successful day of filming.

Intro Outro Shoot
The intro outro shots was a quick idea i came up with towards the end of shooting and it was used to bring a small amount of narrative to the video of the idea of someone being bored at work as the songs lyrics show someone hating their working life. As a group we were quick to get these last shoots done fast and effectively. I like that the group just worked according to my directing so we could get the shoot done.

Gym Scene Shoot
The group worked together quickly with this last shoot as we only had an hour in the gym, we ran with idea that we had on the spot, everyone was coming up with them and we had a few that we knew wanted like the leg raises and swinging on the ropes. It was our last shoot as a group and it showed how far we had come as a group of people working together for a joint goal of making the best music video we possibly can.

Evidence of Filming - Gym Scene

Filler Shot/Pick Ups Planning

Folder Hand Over

Below is a gif of the folder hand over shot that we want to reshoot, maybe as a close up, extreme close of hands connecting with the folder, kind of like Quentin Tarantino style, with his really close up cut away.

Have to make sure to get the action exactly the same ::: JK reaches out with his right hand and grabs folder from Harry who is passing it with his righthand.  














Coffee Hand Over

Oliver hands the Coffee cup to Jk with his right hand and pours coffee into the mug with his left. Should get a extreme close up of the coffee pouring and water turning to coffee in the cup.

Risk Assessment - Gym Scene

Evidence of Filming - Intro Outro

Intro and Outro Planning

I had the idea to bring a loose narrative into the music video via an intro and outro clip. The narrative would be that a worker is daydreaming at his boring 9 to 5 job and a folder is slammed on his desk and he opens it and it has the band name and song inside "AVENUE - MONDAY MORNING" and then the rest of the video ensues and then at the end the video fades to black and fades out of black to the same scene but the worker opens the folder and it is just filled with the usual corporate paperwork.

Beginning shot :

• Foley of the background noise of office environment.
• Bird Eye View Top down shot from high angle, slightly in front of the workers head so the shot isn't taken up by the top of the head and instead just the hands and sleeves. Full frame is to be taken up by desk.
• Office worker has hands clasped, twiddles his thumbs, taps the desk etc and then a yellow folder (to match the one in the video) is slammed on the desk.
• Voice heard in background " Get me those spreadsheets by the end of the day!"
• Worker opens folder and the first page is the band name and song title for the video, use label pictures for synergy across website and digipack.
• Spin up for spin up transition into the rest of the music video.

End Shot :

• Fade in from black.
• Voice shouting in background amongst office environment foley "Joseph stop daydreaming".
• Worker re-opens folder and it is filled of corporate paperwork.

Intro and Outro Inspiration

Below is a video of Wes Anderson shots from his plethora of films, where the camera angle is completely pointed downwards, a birds eye angle, of the desk or whatever is below.

This style of filming is something I really like because its so refreshing to the eye after seeing so much "normal" visual imagery and I think it would be really good to include in our video.

My thoughts are to use this as a filming style for an intro and outro to the video.

Gym Scene Inspiration

Below is a video that we studied earlier in the year on genre conventions and analysis of videos - we used this as one of our inpirations for the gym scene because of the aerobiocs style but mostly we had an idea of what we wanted to achieve and this video generally gave a basis of how to do and how not to do it because it is almost grotesque in its dancing/performance, we didn't want this we wanted funny exercise with the band - just like in the rest of the video, its all fun.

Digipack - Front cover inspiration

Below is inspiration that i found for the front cover of the album/digipack, i was struggling to try and find the colourful creative feel of the band and replicate it onto the digipack design. I google searched images and found this Robin Thicke album cover.

It inspired my design because there are three images of him on the cover, our band contains three people and gave me the idea of how to present them behind the frontman, which is JK. And then my play on the colouring was to instead of just copying green and red colour of Robin Thickes cover, we decided to run with the colour of the hand prints on the bands faces rather than filter them completely through a colour.



                 

Digipack - CD Inspiration

I really like the simple aspect to CD designs, everyone in the class was doing pictures all over their CD's and i wanted our groups to be different, not just following the crowd of pictures on the CD because i know for a fact a lot of CD's within albums don't actually have pictures on them, instead they do just have the songs and the band names and maybe some logos of the band or a design of some sorts, rarely they are actually photos.

Digipack - Lyric Part Inspiration

Two albums that i own at home both have this scrippled, doodle-esk writing within their digipack booklets within them, i really liked this informal style to the booklets, breaking the mold of the regimented nature of the media.

I wanted it to be on our digipack to bring that informality of the group across also a design aspect that looks different form the average load of typography.

Label Generator - Digipack

Below is the link to the website that generates the vintage labels that i used on my digipack to give off that vintage feel, that 70's older generation vibe, where everybody had a label maker.

We used these vintage labels across all of our media to have synergy across everything to do wth the band; the digipack, the website and in the video.



The website :::   http://imagegenerator.fuzzimo.com/embossedlabels/

Examples of Label's created for the digipack

Website Feedback from Peers

Below is the feedback from my peers on our groups website

Maybe with the tour dates, it could take you to a different page instead of an anchor point. This could look really cool because you could have your tour poster in the background. Maybe this will sell the tour much better, offering a link which takes you where you can go straight to buying the tickets. This will also bulk up the website even more.

The bio page doesn’t have very detailed information on and is a bit too short. The tour section is too small and plain and boring. Really like the music page. Overall I think the colour scheme for the website is good and matches the theme of the video.

Don’t like the music that plays automatically you have to scroll down to stop it. Shouldn’t be on an automatic loop. Don’t like the red writing but it is bold and does stand out. Opening photo is really nice and shows the group well. The text should be a bit bigger as can’t really see it properly but the font is good with the theme. The photos look really professional and there is lots of information which is interactive. Does look like a very professional website.

Good screen as you open up the site. The buttons at the top look a bit too basic and could be improved. Actually make a full bio instead of having a button but nothing comes up when you click on it. Tour dates look good. Who are we? Basic info? About us? Too much, no one is going to read all of that. Clothing Read more??? Change. Nice merch.

The website is bright, vibrant and excited which is really nice to look at. The photos used are clear and all the links work well. I also like the page for the merchandise and the fact that you can buy tickets on it too. It is REALLY ANNOYING that the song plays every time you go on the home page and there is a slight inconsistency in the fonts used throughout and at times I think there is too much text on a single page. Level 3- 7/10

I like the cartoons of each member – makes it fun Header image showcases image of band – colourful etc. Merch page looks professional but they have individual buttons but it leads to the same page Don’t like the red text on Header About Us is too long – maybe break into paragraphs Why is Tour Date on right side Every page should be individual instead of just being on one page Level 4 – 9.

7, - Quite bland and limited, Heard the song too many times before, don’t need to instantly hear it again, Like the background and the quality of photos

7- The music playing is a good touch and makes the website unique, becomes a little annoying after a while, Tour dates are really good and work well and The about page is very good and detailed.

like the colours, dont like shape of buttons at top, not much on who are we section, dont like the music playing when you go on website, dont understand the tiger and theres not much merchandise. 6/10

8 - The front page looks really good and with the little cartoon characters. The font works really well with the band. On the gallery maybe don’t make it auto play? Really good website with some minor changes, at the bottom just remove the youtube icon.

I absolutely love the little images of the avenue boys as it makes it playful and fun. All the images are fun and high quality. I don’t know if the basic info section is needed, it seems a bit irrelevant and like a Wikipedia page which doesn’t fit with the rest of the website. On the merchandise you either need to delete the product description section or write a description as it is just the default setting at the moment as well as the refunds/shipping policy. I really enjoyed this website however maybe make the pages separate so less scrolling. 9/10.

The full bio doesn’t load up. I like the mini characters at the top. Not sure if you need to basic info box as the description and about us already explains that. I like how things pop up as you scroll down the website. I like how everything is really high quality and professional looking. Id mark this website a 9.

love the design and layout of the website - suits the genre of the artist, feels like a happy website. Gallery video is unique with the song is also a good use of syngery. Good use of information on the website, not boring. High Level 3

I like the bitmojis at the bottom of some of the articles and the way that the song plays when you open up the website. A couple of the pictures looks a little bit out of focus. Level 3

"download full bio" needs to be linked, digipak cover looks quirky which fits artist, colours are good and bold, think there should also be a gallery where you can navigate through pictures instead of a video, I like the ticketmaster banner, "tickets", "clothing" and "album" links need to go to the right places. - 7/10 Level 3

Can't even fault your website which is extremely annoying ( Level 4) Love the whole colour schemes and pages, clearly represent the artists image and i also love the photo album, looks very professional

Level 3 - Loveeeeee it, it's really fun and colourful! Great synergy. Some pictures in the collage are blurry

Digipack (1st Draft) Feedback from Peers

Below is the feedback from my class on the first draft of the digipack...

Avenue – the images of all the band at the top looks really good with the text over their faces. The background for the bottom images looks good and works with the bands image. 8

Avenue· Like the colour clouds
· Don’t understand the CD
· Coloured hands on faces look good
· Don’t get the song name
· Don’t get all the writing over the faces

Avenue
The front cover is appealing straight away and the photo is really good. I don’t think the powder background really matches the digipack. The text on the back with the songs is a bit difficult to see and the font doesn’t really match the other font on there. The writing across their faces are cool but it means you can’t see the faces of the artists but the colours look good with the black and white. There is not much consistency with the colour scheme. I don’t think the spines match either. really nice as it is bright and eye catching. Although along with it being unfinished, on the back cover he titles of the songs can be a bit difficult to read, and maybe need to be made bolder.
2/10

Avenue
I like the idea that you have with the smoke that goes around the edges. I also like the vibrancy and brightness that you have throughout the photos.
To improve the Digipack though I would make the top of Digipack match the bottom better meaning it isn’t as consistent as it could be. Also where the lyrics go over the top of the spines you can’t see part of the words, so maybe change the background images. 7/10

Avenue
Really like the images, looks highly professional. It is very confusing for the eyes, as there is a lot going on – but is that to match with the music video? I like how each artist represents a different colour, however I don’t like the blue and pink background, as I think it looks a bit random. Overall, however, looks very good and professional. (Level 3)

Avenue
I like the top three pictures where it is the boys where the lyrics cover their faces as I like the black and white and then the pop of colour on their faces. I think there is a big difference between the top row of photos and the bottom row of faces and it looks quite messy. I like the front cover but personally don’t really like the background you have used on the bottom row of photos. I think the text on the list of songs on the album should maybe be in a bolder colour so that it stands out more. I think the colour of the cd which is grey doesn’t go with the theme of the digipack or the yellow writing on the CD. The yellow writing on the CD should maybe be changed to either red, blue or green so that it matches with the rest of the digipack.

AVENUE – Really like the 3 pictures of the guys in top however it makes it confusing with all the writing over their faces. Other than that I think it is really great as it highlights their synergy and how the guys are really like. LEVEL 3

Avenue
The 3 photos of the band are effective because it means we instantly know that they are ‘all together as one’. Furthermore, the image in the bottom corner is humours which portrays the bands image effectively. However, I feel the font on the front cover of the digipack could be massively improved and really undermines the creativity.

Avenue- I love this digipak, it all matches well and the colours blend well with each other. To improve the CD could have a bit more design on it.

Avenue:
Needs arranging properly but the design is good however the picture for the back cover needs moving. 7

My Feedback on classes Digipacks

Digipack Feedback

Below is the feedback that i gave to the 10 groups of our combined media classes.

Level 1 0-3 Level 2 4-6 Level 3 7-8 Level 4 9-10 Consider the following when peer assessing digipack. Levels and marks same as websites. - branding/synergy - images/photography - colour scheme/effects - themes - representations - typography - semiotics - band/artist image

Annika

Not the actual design for a digipack, needs six parts. Would probably go another photoshoot with similar location themes and a new outfit for the artist, so you have some different images to use in with the ones you already have.

Just needs to be done, clearly little effort has been put into the creation of this first draft.

Continuity of the name design and the difference in the colour of each name brings a nice contrast keeping the viewer looking across the pack.

3/10

AVA

The song/track list is a really cool idea, like black out poetry, really artsy and more physical than digital which is a nice touch. Also goes along with the trendy feel of the artist. The AVA picture with the name across the yes would be better if it was centred.

Obviously it is a work in progress, I would say it needs another photoshoot to offer more imagery to fill the pack and establish the artist more fully. Also clean up needs on some of the pack, like the AVA spelt out with keyboard keys, take away the straight edges to show the curved edge of the keys and then take away the obvious tiling lines from the images in the background. Spines are still needed and a CD design.

There is a continuity of the colour red and red tints across the digipack. And the effect on the front cover is really cool.

5/10

Iuris

The spines are still need and small bits of text naming producers and the label etc. The song list needs to be more easily read and also some of the photos have clearly be squished to fit the mould of the digipack instead of actually cropping to a square. A small concern is that the images are also very different sides of the spectrum one side is nature and the other more urban, is this a continuity error?

The contrast of the chessboard style of white and then black and then white and so on is really cool. Also the black design details on the white squares and then the white on the black giving that indie artsy vibe and is also really professionally made. Continuity of typography style across the pack keeps that doodle-esk font type going.

8/10

Ivory

Doesn’t look like it is cropped correctly to fit A4 size, too long, this could simply be fixed by working to an A4 size on Photoshop and cropping appropriately. The CD needs more development in it design. The picture of the trees seems to just be filler and don’t fit with the feeling of the artist. I think the font size in the thank you note is too big and just looks like filler again, needs design work around it if it is going to fit. Lastly shouldn’t the colour scheme be white like the website?

The name son all the spines have a blue bar behind the text, through the middle but on the one on the front cover there is no such line. Also the bars on some of the names seem to be thinner than others, on the right side. These are continuity errors.

What is good though is that there is a synergy, clearly seen, in all the outfits seen across the digipack. The typography is the same and fits the clean simplistic style of the artist. The grey colour is reflected across the whole pack except in the green tree picture.

7/10

Luella

Use the clone tool or healing brush at a low hardness on the creases on the black curtain to cover up the shadow created, to make it look that little bit more professional. The photos that are being used are really good and the rose graphics across the whole pack keep continuity and synergy of the mood that comes with the artist but then there is a picture in the top left of Luella written across it in black on a black dress (so it is nearly invisible) and then the flash for the picture was too bright so it has made the artist really pale which is a completely different mood for the digipack, also there are no rose designs or red on it.

The spines need more work; actually show the artists name and album title on them.

7/10

MYA

The fades on the spines look unprofessional, show that the spines are there with the artist name and the label/record company logo on the side instead. The CD design is cool, the images are really good – I like the raw kind of look, being on a more personal level with the artist but then there is the more professional portrait that brings about the feeling that you are still serious.

Don’t put a fade effect around the edge of the warning labels and record/producers text needed on the back cover.

8/10

Stellato

The front covers title font is too basic and the image used is very different to the others in that it is really bright and not trippy at all, reflection in a brightly lit room with a few LED’s is not trippy like the other photos. Another photoshoot is needed or a couple images need to be made to look more like the others by using Photoshop.

The firework image for the CD part doesn’t work like the firework image below it. Needs more explosion and smoke in a small space.

Spines are still needed. Bottom left images would maybe look good with three clones of the body.

6/10

Tori Lorento

Cd design is same with the front cover and the mirrored picture – that could be a good space for a thank you note. Picture in the top right is really bad needs top replaced with anything else, you can barely see the artist in it and you just see the big manor, which changes the mood of the pack.

The back cover /song list is good except for the poor job on the cut out of the artist, needs cleaning up on Photoshop. Spines are still needed.

7/10

Sempa

Cd part with all the bricks in a circle is cool edit. Some of the photo is a bit bad, boring imagery and composition, nothing interesting with the picture to begin with and then just sticking an effect that makes the viewer incapable of sight.

The effects on everything need to lowered slightly, I still want to see the artist to establish his look and brand so the synergy can be seen across everything.

Needs to show more clearly what is the front and back cover; what is the title? Where is the track list? Spines are still needed and I would say another photo shoot to get some more interesting photos, a close up portrait showing the moodiness of the artist as a rap star.

5/10

Heidi Holmes

Colour schemes is across the whole digiback showing continuity, bringing the synergy of a country traveller vibe.

Not sure about the shot of the feet, looking down at the leaves, takes away the professional outlook of it all, another picture of the artist would be good.

Spines need the artist name and album title.

9/10

My Feedback on classes websites

Below is my feedback on the other groups websites, I marked them according to the criteria below.

Level 1 0-3 Level 2 4-6 Level 3 7-8 Level 4 9-10 Consider the following when peer assessing websites. Levels and marks same as digipack. - branding/synergy - images/photography - colour scheme/effects - themes - representations - typography - semiotics - band/artist image

IURIS

Your “about” section needs improvement. Rather than talking about your team, using technical media studies words, describing the production process and the things it includes. Instead just talk about your artist, his background, how he got into music and what he wants from this debut.

Art style of the website is awesome. Really indie, fits the character, same with the font type used across the whole website.

The pictures at the bottom of the home page. The third one of Aaron in a tree is really sharp- and nice except when the website is made to be shown on a smaller window it changes crop and you see Harrison’s head in the left bottom corner.

The video page is nice, it will look great with the video in the centre with the image in the background.

Photos page – the polaroid of Aaron by the river, the image is squashed maybe re- edit the image, but the edits on the pictures look really good. But I feel like you don’t want pictures of the production team on your website – its all about the artist, at least I feel that.

Social media page is a bit basic (and maybe unnecessary) compared to all the other pages, a dark picture (all in the shade) the text covers up the artist’s face and the link buttons being black against the shaded wall just increases the dark feel of the page – needs to be bright! Or it could be replaced by just putting the buttons for the socials at the corner of all the pages.

Tour dates page is really nice.

The buy tickets page feels unnecessary and could just be a button next to the tour dates on the tour date page.

Contact pages and shop page and really nice.

7/10

Annika

Opening screen to website is good, the font and art style is nice, colours work well, text standing out against the green nature.

Scrolling down to the bottom of the website there is a big white space. This could be a work in progress for more pictures like those before?

The music screen is easily navigated with the incentive to scroll by seeing half of the music video holder (which will obviously be filled by the finished video when it is done, filling the place with a plan rather than an empty space is good, showing intention) the album cover and the music streaming is very clean, white colour continuation going along with the synergy of brand/artist image.

The pictures at the top of music and tour pages need some editing, the skin looks to yellow this could be changed with some Photoshop adjusting the levels, contrast and temperature. Also maybe making the images brighter, sharper making the artist pop at the top of the screens saying to the viewer “I am the star, look at me!”

The tour locations and other information of the tour page comes across very cleanly with simplistic fonts and sharp clean web design. One thing I would say is that everything after the beginning top banner picture becomes very black, white and grey – maybe when going over a button such as the “ticket” button it could change colour rather than filing in with grey.

Inconsistency of the social media button having facebook and twitter at the top and then instagram and twitter (repeated) at the bottom, would opt just to have the three fb, twitter and insta along the top.

The photo synergy of nature and the woods continues across to the about page but the actually bio and titles need to be completed still.

The shop contains products that don’t have titles and don’t necessarily go with the artist brand also I think the prices of the products need to be re-assessed as an upcoming artist merch would not cost up to £35 for a t-shirt. At most things should cost downwards from £20.

Lastly the web address needs to be changed as it contains steelemedia15 taking away from it being an artist website.

8/10

Tori Lorente

Straight away the first picture on the home screen is very professional, the artist is clearly comfortable on the camera bringing across the professionalism even more so. The title font of the artist name is very clean and stylised.

I think the little message from the artist on the home screen, though cute, actually destroys the professionalism that is being built by everything else so far on the website. Maybe just have artist name big in the centre really establishing the brand and name.

Transition between pages is a really nice touch. Navigation is simple and clear.

The picture on the about page is brilliant and the effects on it bring more to the brand image, an edgy side to the beauty.

Someone else writing the about page and then bringing in a quote from the artist makes it seem like there is a team behind the artist, a continuation of the professional feel of the artist and her approach to the industry.

Music screen is perfect.

Tour page completely breaks the websites theme, the grey image in the background filling the whole page unlike in the others where there is white borders. The text cannot be seen and the ticket buttons look tacky compared to the clean style across the rest of the website.

Gallery aesthetic is really nice. Would maybe do another shoot to create a bit of variety within the gallery, the repeated photos focusing around the hand on the wall get a little bit boring. Want the whole gallery to be exciting and intriguing to look at not “oh look there’s that photo again with a slightly different angle”.

Contact page is very professional.

There isn’t a merch page? Is this a mishap or is there no merch from this artist? Merch would give the chance to extend the synergy of the brand being created for the artist.

8/10

Stellato

I think the quick slideshow of images on your welcome page is a bit too much, slightly amateur with certain images not fitting the them of the others like the random fireworks picture and the lying on the floor in the mirror. Either take some images out and see how it looks or choose one image and role with it.

Also I would make it more obvious the “WELCOME” is the button to enter the website, either by putting a tiny “enter site” bit of text underneath or putting it in the centre giving the viewer the incentive to click on it or move their mouse there.

The album cover does not reflect the grainy trippy look of the other photos and the screen titles. Swap it out for one of the other mad ones.

The gallery is really nice, you can see the synergy of the brand you trying to apply to the artist, trippy, grungy, dark, moody etc still that one phot with the mirrors is too light and bright and sharp to, I think, really work when surrounded by the other images.

I like the idea of a video screen, to really show off the artist and establish the character but the live lounge video seems forced and the lip syncing is out, would maybe require a reshoot and the MTV Interview just doesn’t seem natural enough or as professional for that sort of interview, maybe try getting a few more shots, different angels, some narration parts just following the artist around the school?

The tour date page is fine.

Merch is great, I would probably take off the album cover from the merch and put something different like splatters of neon paint that has been seen in pictures across the website and trippy laser circles on the back, rather than a really poor looking picture stamp with a slight fade on the side to make it look like it is on the piece of clothing. I really like that some merch can be interacted with, showing the back designs of shirts and sweatshirts.

Contact page is fine, the colour might be a little bit too much after so much dark and contrasty white, maybe try some other colours and see if it fits with the the rest of the website.

6/10

Luella

The top banner looks really professional with all the page buttons on it, easily navigated. Can’t help but feel a teenage blogger vibe coming from the rest of the website. The fact that there is stuff spread around the page showing different things, the font type, the colour of text boxes and the tiled picture in the background. Needs to be made to look more professional, clean and basic but still professional. For example, a white back ground with a few rose petals spread around matching with the rose petals seen in some of the images.

The playlist section seems to of just been forgotten about, filled with a wix site stock image?

The background animation on the photos page is nice, I feel like the album of photos could be displayed in a better way than having to scroll down the page to just a column of photos one on top of the other.

Take away the black borders from the picture that is a birds eye view down of Luella with the rose petals on and around her. They are not the same size and the black is to unforgiving to the website around it.

Some of the merchandise that is being sold is unrealistic for an upcoming artist. Would they be selling cuddly bears and make up sets and perfumes? Also why does the rose symbol not turn up anywhere else on the website?

4/10

Sempa

The opening home screen looks really nice, the graphic in the background is mysterious and dark and moody setting up the feel for the artist’s character and brand of music, I like the style with the titling for the new album and the artists name.

The Sempa page, which is like an about page, so there shouldn’t be the about page still left on the navigation bar. The font used for the little bio is kind of boring and simple, needs to be changed up to be a bit more interesting, maybe highlighted like some of the text on the page before. Also I think you should do another photoshoot and just get three good pictures, a portrait of the face, landscape of walking the “streets of hackney” to match the bio and then just a nice full body portrait against an interesting background. T6his would establish the artist well rather than 6 small, really badly produced image that are grainy, a poor use of flash and don’t really establish the artist image…they are just bad pictures of some teenager trying to be grungy and dark and you can see that.

The music page is badly laid out, the album and the songs are spread to far apart across the page, there is no text to tell me about what I am seeing, maybe more pictures could be used on this page as well, keeping the establishment of the artist coming though.

The tour page has no tour dates on it. The description for the tour is very well done maybe a little bit too extravagant for a new upcoming artist but the energy coming across from it is good, it is like he has a team behind him.

Is the about page obsolete? Or is there going to be more of a biographical story of who sempa was and is now, where he came from, how that affected him?

Also the banner of the name at the bottom of the page makes all the text almost invisible.

The prices on the merch a bit unreasonable for a new upcoming artist, maybe a little bit more design work could go into them. The beanie is the best product by far!

Also the merch shows the name in a way that I haven’t seen at all across the rest of the website, this isn’t good for the synergy of the brand across everything. We should see the name design from beginning to end.

4/10

Ivory

The website as a whole looks fantastic, it is clear a lot of time and effort has been put into making it. It is very professional, navigation is easy and there are only a few little things I can pick out that in my opinion would make it fantastic!

The name “IVORY” across the top, next to the navigation bar, the blue streak across it is a different colour to the rest of them, the light blue looks the best compared to this darker shade. Also on the home page the bar across the name ivory on the album cover doesn’t go behind the name like the others and then the music pages’ album cover doesn’t even have a blue streak, the continuity needs to be there with the brand otherwise it takes away from the rest of the website which is amazing.

The interactions of titles of pages cutting into pictures is fantastic, the different pictures on each page stops me from getting board, the layout of each page is very thought out, the font is great and is the same across the whole website, the addition of a news page is a great idea…something that no other website I have seen has.

9/10

Heidi

Straight away I think the top banner cuts into the main page too much, it’s like I have my eye half closed, I would suggest just raising it slightly, there doesn’t need that much space between the artist’s name and the navigation button.

I feel the fancy font works really well for the brand, the banner buttons and quotes but your bio should actually be less hassle to read, especially as it is a smaller size.

The shops prices are a bit high considering you are meant to be a new and upcoming artist. Would drop things like the hoodies down from 40 and 35 to just 30 and t-shirts down to 20.

The button at the bottom of the screen to get up to the top of the screen again; the arrow within the circle is off centre. A tiny detail that was slightly off putting.

Overall you can see there has been a lot of effort put into the website see with the design of posters, brand symbols and photos…all these things have a continuity of style really establishing the artist.

8/10

MYA

I feel like the about me page should be the first thing you scroll down to. I don’t even know who this artist is and I am being told I am a “maniac” and that I should be following all your social media accounts. Also the social media accounts should be linked simply through the buttons for the different socials, as a viewer I shouldn’t have to then go and search your username on different social medias. The video underneath he social medias should maybe just be an embedded gif or video without the music and is on a constant loop without the black screen of loading.

The music screen has no image or actual music to play.

The coloured image in the photo gallery really stands out against the rest which are black and white, breaks the mood that is being given off which a more emotional side than trying to show off glitz and glamour with bright makeup, either make it another black and white picture or take it out. Also some images within the gallery look a bit too casual where as others really do set up the character of the artist.

There is no links to buy tickets for the tour, otherwise that page looks really nice, I like the continuation of the little design elements around the writing. Gives a sense of class to the artist that would otherwise maybe not be felt.

Songwriter is spelt wrong: “songwhrighter”. If you moved from LA when you were 2 were you really raised there?

The merchandise is all really good and the first site I have seen with reasonable prices that are accurate to the idea of being a new artist on the block.

Would maybe not have gbhs emails for your management, maybe have @mya instead.

The navigation of the site is really easy, the artist brand looks really clean and professional and is seen throughout, establishing that look all of the time and you can clearly see spaces for future completion of certain tasks.

8/10

St Dizier

I feel like the home page should be a bit more than just the latest video on your YouTube channel, maybe it could have the latest Instagram, a twitter feed…something more. Also the merchandise page needs looking at, there are products on there that aren’t there, just saying “I’m a product” with no image on there.

Aside from those minor things that can be changed easily I think this website is great, you get a real feel for the artist from the graphics of the names brand and the continuity of this DIY doodle look to the titles and writing, you get the sense that this guy is a real family man who likes having a good time who also makes music. The navigation of the website is nice and easy, contains a variety of information and different media. The “My socials” and “latest news” boxes are a really nice touch.

9/10

AVA

The home screen having a little bit of everything is really nice way to get straight into the action but it can be seen that some text hasn’t been written yet for tour info and that album covers and track list yet to be put in. Also the social media buttons at the bottom of the screen don’t actually go to the artist’s social media accounts.

The tour dates don’t actually make sense, hoping around the moths going backwards and forwards in time.

The gallery obviously needs updating with another photoshoot from the artist, also take out the selfies they don’t make you look professional. Also pressing the “show more” tab on the gallery opens up a load of random stock images from wix; would maybe remove this.

I think the bio is too long, when I initially saw it I thought “God do I have to read all that” if there is that much there cannot be concise info on the artist, I just need to know who I am looking at and where she came from and what she aims to be.

The shop needs to be assessed and actually worked upon with the creation of some products and the removal of the filler that the website creator has given. Also would move the basket button to be within the navigation bar.

The font of text used is really nice, clean and sharp. The artists brand is coming through, I actually really like the geometric shapes in the background even if they are wix’s. I think the artists style is coming across with it. Would maybe think about using a different image of the artist at the top of each new page.

6/10

Music Video 1st Draft Feedback

Below is the feedback from our class, teachers and an ex student who is now a music video director.

Avenue first draft: love the way the background is out of focus at the start and at 40 seconds when there’s blurry grass in the foreground! good quality footage makes a big difference! the ending is great, it really builds up into that finale. when the words appear, i think it might look better if they were in the same split box effect with the black border as 2:36 and 2:40 instead of just overlaid? I feel like when the words come up at an angle it looks a bit unprofessional and less bold than if it was in the same effect as the other clips or even if it was just all bold across the centre of the shot like “head” and “paint”. really fun to watch! really original!

Avenue:

This is just awesome. So many clever little setups, expertly performed - genuinely funny (which is probably the hardest thing to pull off). Some great camera work, love the roundabout idea. The whole smoke bomb sequence onwards is bloody genius, the smoke matching the ties, the split screen and the cheeky end shot in the media labs. Top bloody marks!

Avenue: We got full top mark ticks from this student. Also the student said editing is amazing and is simple but makes the video. End shot needs improving. 

Avenue: We got top mark ticks. Level four they stated. Also again they said end shot is needed to be changed and one or twos shots throughout. 

Avenue: Top mark ticks, level 4, Amazing. 

Avenue: They said Monday Morning isn't a good name for our video. They liked the walking shots. They didn't like the subway background as it looked grimy. Also close-ups looked excellent. The split screen they were torn on. 

Avenue: The unfocused shot on the first scene needs to be corrected. Low angle shots were not in time. Walk through forest needed to be sped up. They also said they were a bit dull. JK jumped a little higher after smoke bomb scene. 

Avenue: Good video and holds enough interest throughout.

Avenue: just change ending. 

Avenue: 1st alley shot is not good quality, level 4. 'Mad effects' and fluent theme. 

Avenue: Out of focus first shot. The editing they liked. Don't like the subway shot. Don't understand walking through forest shot. They liked the colours of the playground and the theme red, green and blue. Don't like the drama studio shots. Don't like the ending shot. Could have birds eye view shot. 

Avenue: Love every part. little out of sync in science room. 

Avenue: Change colour of Olly's tie. 

Avenue: Love the colour theme. The idea of the photo shot transition just needs reshooting. 

Avenue: Don't like montage of shots together. i love all other shots especially powder paint. 

Avenue: Don't get walking through forest. Camera shakes sometimes. 37/40

Avenue: Don't like parts with words. 

Avenue: LOVE, LOVE, LOVE. the forest scene doesn't fit. The unfocused first shot looks out of place. 

Avenue: Pretty flawless. Camera does shake on occasions and a couple shots loom a bit false/out of place. 

Avenue: Like correlation with paint and lyrics. Transitions are cool. Favourite is 360 degree shot. Some shots unsteady, not sure about text over faces. 

Avenue: This is so good. The colours are really vibrant and is enjoyable. The beginning shot goes out of focus and at times the camera shakes and moves too quickly. 

Teacher Feedback on DigiPack 1st Draft

Below is the feedback from Mrs Field and Mrs Brookes on my groups digipack (1st Draft).

• The smoke bomb collage is ugly and doesn't synergies with the three images above and it distracts from the nice images on the front and back cover of the digipack.
• The fonts need to be the same on the back and the front covers.
• Find another picture of Olly where he doesn't look so "zoned out"

So what i am going to do is assess what we can do to still incorporate the smoke within the digipack for synergy from the video but in a way that makes it look more like smoke and not a "little chef table" or a "hospital gown" in the collage state that it is currently in.

Also for the text i want to make the word appear as if from an old label maker to mix in the vintage vibe that comes along with the modern sounds of the band. 

Magazine Cover 1st Draft

In this post Olly have placed an image of the first draft of our magazine cover along with the inspiration we used to create it. As you can see we added the logo in the same place along with the Oasis part at the top. Another aspect we looked at was highlighting the text in white and making the artist names taller than the other text.
We tested using a white background but it looked quite empty. We used inspiration from our music video of having the coloured smoke bombs in the background as it plays in big part in the video. In feedback we have received people say it makes theres eyes hurt with the mixed colours. However, we were happy with this as our first draft and we will take this feedback onboard when doing the next draft.